Visualist is a studio management platform for creative professionals. These Terms are the contract between you and Visualist Technologies Ltd, the UK company that runs it. The important things: you own your work and everything you create using Visualist. You pay for the plan you choose, and you can cancel anytime. We don't train AI models on your Content. If something goes wrong, English law and English courts apply.
If you want the detail, read on. If you need to reach us, legal@visualistapp.com.
Who we are and what this covers
Visualist Technologies Ltd ("Visualist," "we," "us") is a company registered in England and Wales under company number 12227268, with its registered office at 7 Bell Yard, London WC2A 2JR.
Throughout these Terms, "the Service" means the Visualist product, the marketing site at visualistapp.com, any other websites, subdomains, microsites, or campaign pages we operate, hubs you create, and any other service, tool, or channel we provide.
"You" means the person or organization using the Service. "Your Content" means anything you upload, create, or generate using the Service, including moodboards, projects, images, text, files, client briefs, and anything else.
These Terms apply to anyone using the Service. By creating an account or otherwise using the Service, you agree to them. If you don't agree, don't use the Service.
Your account
To use the Service, you must be 18 or older, and you must have the legal capacity to enter into a contract where you live.
When you create an account, you agree to provide accurate information, keep it up to date, and keep your credentials secure. You're responsible for everything that happens under your account. If you think your account has been accessed by someone else, contact us immediately at legal@visualistapp.com.
One account per person, unless we've agreed otherwise. Don't share your credentials.
What the Service is
Visualist is a studio management platform for creative professionals. The Service includes tools for managing leads and clients, building moodboards, running projects, communicating with the people you work with, and using AI-assisted features to help with your work.
The Service evolves. We add, change, and occasionally retire features. For material changes (removing a feature you rely on, significant pricing changes, anything that would affect how you use the Service in a meaningful way), we'll give you reasonable notice. For smaller changes, we'll ship them and note them in the changelog.
Subscriptions, trials, and payment
The Service has a Free tier that's available to anyone who creates an account. Paid plans unlock more features and higher usage limits.
Trials. We offer a 14-day Core trial so you can try the paid features. The trial does not convert to a paid plan automatically. If you want to continue on a paid plan at the end of the trial, you'll need to choose a plan and provide payment details.
Paid plans. Once you're on a paid plan, billing is recurring: your plan renews automatically at the end of each billing cycle until you cancel. We use Stripe as our payment processor; by paying for a plan, you also agree to Stripe's terms.
VAT. Where UK VAT applies, we charge it in line with current UK tax regulations. If you're a VAT-registered business outside the UK, you may be able to apply a reverse charge; contact us to set this up.
Failed payments. If a payment fails, your plan will downgrade to the Free tier and features that require a paid plan will become unavailable until payment is resolved. Your Content is not deleted; it's preserved under the Free tier's limits until you decide what to do.
Credits
Some features are usage-based and priced in Credits.
Monthly allowance. Paid plans include a monthly allowance of Credits. The allowance resets at the start of each billing cycle.
Top-up Credits. You can purchase additional Credits at any time. Top-up Credits purchased mid-cycle expire at the end of the same billing cycle in which they were purchased.
All Credits expire monthly. Allowance Credits and top-up Credits alike expire at the end of each billing cycle. Unused Credits do not roll over.
Other rules. Credits are non-refundable and not transferable between accounts. When you use a credit-consuming feature, the Service draws from your allowance first and from your top-ups second.
Cancellation and refunds
You can cancel a paid plan at any time from your account settings. Cancellation takes effect at the end of your current paid billing cycle: you keep access to the paid features for the rest of the cycle you've paid for, and you won't be billed again.
We don't offer pro-rata refunds for mid-cycle cancellations. If you're a consumer in the UK or EU, you have a statutory 14-day cooling-off right when you first subscribe to a paid plan, provided you haven't yet used the paid features. If you have started using the paid features within that window, you're treated as having agreed to begin the service during the cooling-off period, and the right to cancel and refund no longer applies.
Your Content and intellectual property
You own your Content. Everything you upload, everything you create using Visualist, and everything you generate with our AI-assisted features belongs to you. Visualist does not claim any ownership of your Content or your outputs.
The license you grant us
So that we can actually run the Service for you, we need a limited license to handle your Content.
You grant Visualist a worldwide, non-exclusive, royalty-free license to host, store, process, display, and transmit your Content, solely for the purpose of providing and personalizing the Service for you. This license lasts only as long as your Content is in the Service. When you delete your Content, or when you close your account, the license ends.
We don't sublicense your Content, share it with anyone outside the Service, or use it for anyone else's benefit. We don't use it to train AI models (see section 9).
AI, your Content, and how we use it
This is the section many of our users care about most, so we're stating it plainly.
We do not train foundation AI models on your Content. Your moodboards, your client work, your taste, your messages, the images you upload, the words you write: none of it is used to train general-purpose AI models whose outputs benefit anyone other than you.
We do not share your Content with AI providers for training purposes. When the Service needs to generate something (a Vai response, an image edit, a draft email), we send the relevant data to our AI providers (OpenAI and Anthropic) via their APIs under standard commercial terms. Under those terms, the providers do not retain your data and do not use it to train their models.
We do use your Content to personalize the Service for you. Visualist learns your visual preferences, how you brief a project, how you write to your clients, and uses that learning to make your experience better over time. What we learn from your work stays with your work. It never shapes another user's experience. If you delete your account, the learning goes with it.
Personalization is the product. Training is not something we do.
AI outputs
You own the outputs. Anything you generate using Visualist's AI-assisted features belongs to you, to use however you like.
Outputs may not be unique. AI outputs are probabilistic. Two users who make similar requests may receive similar results. We can't guarantee that outputs are unique to you, and using Visualist doesn't give you any claim over outputs that someone else might separately generate.
You're responsible for reviewing outputs. AI-assisted features can be wrong, and sometimes they are. Outputs should be treated as drafts, not as professional judgment, legal advice, or factual authority. Check outputs before using them with clients, publishing them, or relying on them for anything that matters. If you notice an output that feels harmful, biased, or otherwise off, tell us at legal@visualistapp.com and we'll look into it.
Hubs
Hubs are spaces within the Service that you create and invite other people into: clients, partners, vendors, collaborators, anyone else.
When you invite someone into a hub, you decide why their data is there and what's done with it. In data-protection terms, that makes you the controller of their data and Visualist the processor acting on your instructions. You're responsible for having a lawful basis to invite them and for telling them, where required, how their data will be used.
We process hub invitee data only on your instructions and as required to provide the Service. Our commitments about security, retention, and the no-training rule in section 9 apply to hub invitee data too.
Acceptable use
When you use the Service, you agree not to:
- Use it for anything illegal, or to help anyone else do anything illegal.
- Upload content that infringes someone else's copyright, trademark, privacy, publicity, or other rights.
- Upload content that is defamatory, harassing, abusive, threatening, discriminatory, obscene, or otherwise harmful.
- Use the Service to send spam, phish, pharm, scrape, crawl, or perform any other automated mass-collection activity.
- Reverse engineer, decompile, or attempt to extract the source code, models, weights, or datasets behind the Service.
- Use the Service's AI-assisted features to train or fine-tune external AI systems.
- Use the Service to generate content that is deceptive, that impersonates another person without consent, or that passes AI outputs off as human-authored where doing so would mislead others in a way that causes harm.
- Interfere with the Service's security, availability, or integrity, or bypass any access controls.
- Use another person's account without permission, or share your credentials with someone else.
- Resell, sublicense, or commercially redistribute access to the Service.
Violating any of these is a material breach of these Terms. We may suspend or terminate your account for any violation, and in serious cases we may report conduct to law enforcement or other authorities.
Third-party services
The Service uses a small number of third-party providers to run (listed in our Privacy Policy). The Service may also link to, or integrate with, third-party services that you use independently (your client's email provider, a scheduling tool, a payment gateway).
Your use of any third-party service is subject to that provider's terms, not ours. We're not responsible for third-party services' availability, security, or behavior.
Suspension and termination
We may suspend or terminate your access to the Service if:
- You materially breach these Terms.
- You fail to pay for a paid plan and don't resolve the payment after reasonable notice.
- We're required to do so by law, by a court order, or by a competent authority.
- We reasonably believe your continued use of the Service poses a security risk or harms other users.
Where we can, we'll give you advance notice and an opportunity to put things right before we suspend or terminate. Where we can't (because the issue is urgent, or because giving notice would make the problem worse), we'll notify you as soon as reasonably practicable after the fact.
You can terminate by closing your account at any time. Cancellation and termination don't give rise to any refund beyond what's set out in section 6.
What happens to your data after termination. We retain your Content for 30 days after account closure so you can change your mind or export your data, and then we permanently delete it from our live systems. Backups may persist for up to 90 days, as described in our Privacy Policy.
Changes to the Service
We may add, change, or remove features from time to time. For material changes (especially removing features you rely on), we'll give you reasonable notice and, where practical, suggest alternatives. Smaller changes ship through the changelog.
Changes to these Terms
We may update these Terms from time to time. If we make material changes, we'll notify you by email before they take effect. For smaller changes (correcting a typo, clarifying a phrase, updating a contact address), we'll update the "Last updated" date at the top.
Continued use of the Service after changes take effect means you accept the updated Terms. If you don't accept them, you can cancel your account under section 6.
Warranties and disclaimers
The Service is provided "as is" and "as available." We don't warrant that the Service will be uninterrupted, error-free, secure, or that it will meet your specific requirements. We don't warrant that AI-generated outputs will be accurate, appropriate, or free from error.
Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under English law. That includes liability for death or personal injury caused by our negligence, liability for fraud or fraudulent misrepresentation, and any statutory rights you have as a consumer under the Consumer Rights Act 2015 or equivalent.
Limitation of liability
Subject to section 17, our total liability to you for any claim arising out of or in connection with these Terms or your use of the Service is limited to the total amount you paid us for the Service in the 12 months immediately before the event giving rise to the claim.
We are not liable for any:
- Loss of profits, revenue, or business.
- Loss of goodwill, reputation, or anticipated savings.
- Loss or corruption of data, beyond what reasonable backup practices would have prevented.
- Indirect, consequential, or special losses.
This limitation applies regardless of the legal basis of the claim (contract, tort, statute, or otherwise).
Indemnity
You agree to indemnify Visualist against any claim, loss, liability, or expense (including reasonable legal fees) arising from:
- Your breach of these Terms.
- Your Content infringing someone else's rights, or otherwise breaking the law.
- Your use of the Service to cause harm to a third party.
This indemnity survives termination of these Terms.
Governing law and disputes
These Terms, and any dispute arising out of or in connection with them, are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute, except that if you're a consumer and live in another EU member state, you may also bring proceedings in the courts of your home country.
Before taking legal action, please contact us at legal@visualistapp.com so we can try to resolve the issue directly. Most problems are resolved faster that way.
General
Severability. If any part of these Terms is held to be invalid or unenforceable, the rest of the Terms remain in effect.
Entire agreement. These Terms, together with our Privacy Policy and Cookies Notice, are the entire agreement between you and Visualist about your use of the Service. They replace any prior understandings or agreements on the same subject.
No waiver. If we don't enforce a right under these Terms, that's not a waiver of the right. We can still enforce it later.
Assignment. You can't assign or transfer these Terms without our written consent. We can assign these Terms to a successor entity (for example, if Visualist is acquired or reorganized), and we'll notify you if that happens.
No partnership. These Terms don't create a partnership, agency, joint venture, or employment relationship between you and Visualist.
Contact
Visualist Technologies Ltd
7 Bell Yard, London WC2A 2JR